New Media Technology in Commercial Space from the Perspective of Consumer Society

Zhang Hailin

2020-04-29 15:11:09


Traditional commercial space which most communication take place is in the transition phase.

Under the guidance of Baudrillard’s theory of symbolic consumption,this paper proposes a new type of commercial space construction strategy which centered on the creation of spatial differences,and this will open up a train of thought for solving the problems in the transformation of business space in the information society.

In-depth analysis of the feasibility of new media involvement in commercial space,the article puts forward that the commercial space should be constructed from three aspects: scene experiential new retail with emphasis on consumers’ environment experience and psychological demand;

narrative space of humanistic elements;immersive game space full of interactive experience.Designers use technology to make space more user-friendly,thus effectively spreading symbolic information to promote consumption.


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