Mao Jihong, born in 1969, wears round glasses. At first glance, his temperament is closer to the artist than the businessman. The clothing brand "EXCEPTION de MIXMIND" created by him has become the biggest winner, with China's "First Lady" Peng Liyuan appearing in the international arena. EXCEPTION de MIXMIND became the most popular Chinese clothing brand, and its official website was even once crippled due to the surge in page views.
From the original high-end clothing brand "EXCEPTION de MIXMIND"to bookstores and arts foundation, Mao Jihong continues to expand his cultural career. In 2007, Mao Jihong was the producer of the documentary "Useless" directed by the famous Chinese director Jia Zhangke. The film won the highest award for documentary in the 64th Venice Film Festival - the Best Documentary Award in the Horizon Section.
In 2011,he founded "Fang Suo Commune" and explored more possibilities from life, humanities and contemporary art. The first store opened in Taikoo Hui, Guangzhou. It covers an area of 1,800 square meters and integrates books, apparel, aesthetic products of life, coffee, exhibitions and cultural lectures. It is known as the new cultural landmark of Guangzhou and was awarded"Store Design of the Year" in the World Retail Congress. In2012, he co-founded YNOT, a fashion brand with Hong Kong artist Youyishanren, which aims to establish an open platform for creation, promote creative designs of the younger generation and interpret the fashion aesthetics of the new Orient. The brand has stores in major cities in the Chinese mainland and Hong Kong.
The establishment of the Mao Jihong Arts Foundation in 2016 reflects the vision and aspirations of a new generation of Chinese entrepreneurs who have a sharp sense of culture and are open to the world. The Foundation does not aim at art collections,but aims to promote research, discussion and sharing of the complexity of artistic creations in different regional cultural contexts and social environments, as well as positive interactions between the cutting edge knowledge production, interdisciplinary research and artistic practice.