Hou Zhengguang: More Or Less Is A Question

Art and Design Press

2020-07-17 11:04:56


Hou Zhengguang, master of Furniture Design and Craft in Hanjun University, is one of the top 10 outstanding contributors to China's furniture industry. 


Hou Zhengguang in 2009 founded the furniture brand "how many MoreLess", is recognized as one of the most influential furniture designer in China in 2012. He is also the founder of Each Corporation in Shanghai and deputy director of China Furniture Design Committee. By the time he became vice President of the Shanghai Industrial Design Association, he had been the curator of the the concept design exhibition of Shanghai for six years.


As one of the curators of China Furniture in Milan Design Week, Hou zhengguang helped Chinese designers promote Chinese design concepts internationally. "Moreless" related to furniture, lighting and accessories. Their products strive to strike a balance between function and aesthetic form so that culture and individuality can be realized. "More or Less, It's a question." "More or Less is a question, a choice and an attitude," he explains. It is unique in conveying a vague attitude of right and wrong. It asks whether we want abundance or simplicity, and reminds us whether we want money or money." As practitioners of original furniture brand, "More Less" is exploring the way of contemporary Chinese life space to build. The development process of furniture for thousands of years is actually the history of creativity, which is made up of craft materials, craftsmen, literati, life and art.


The aesthetic interest of contemporary Chinese style, rich variety of current life, modern science and technology of precise and efficient are "MoreLess" furniture "collections" condition, "depression is full, we are new, less, more is confused" is "MoreLess" spirit of the brand. "Looking for a contemporary Chinese home" is the brand's mission.


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