Thousands of Yi embroidery women in the mountains are creating the beauty of the national intangible cultural heritage for us, making us fall in love with the beauty of the national intangible cultural heritage. China is a unified multi-ethnic country. Strengthening the protection and inheritance of ethnic cultures is of great significance to the inheritance and promotion of fine traditional Chinese culture, the enhancement of ethnic unity and social stability, and the promotion of comprehensive, coordinated and sustainable economic and social development. While strengthening the protection of heritage, we need to activate these precious resources and play a key role in the revitalization of intangible heritage and targeted poverty alleviation.
For protection and inheritance , the Ministry of Culture and Tourism with the Ministry of Education launched the "Chinese intangible cultural heritage inheritance crowd research institute training plan", Ping An and other social institutions, such as genetic bearing the crowd to help the "strong foundation, extension horizon, increase knowledge" as the goal, to entrust the genetic and professional colleges and universities to carry out targeted education training activities, as a genetic carrier to provide technical support and teaching resources. The cultural confidence and enthusiasm of non-inheritors of intangible cultural heritage have been significantly enhanced, and a number of outstanding students have become the leading figures and the backbone of the protection and inheritance of intangible cultural heritage in various regions.
Ping An, the China fashion weekly, Art and Design magazine, China Soong Ching Ling Foundation and Beijing institute of fashion technology, southwest university for nationalities, Xichang college related units, such as research, in education support, design, poverty alleviation, environmental protection, finance, poverty alleviation, the business cycle, and communities in planning "mother sewing" public welfare projects in Sichuan Liangshan Yi autonomous prefecture, refinement of poverty alleviation, implements accurate for poverty alleviation resources configuration, implements accurate for poverty alleviation object support, ensure that resources used in the real object for poverty alleviation, truly in the poor areas.
The project of "Mother's Sewing" gives play to the financial advantages of Ping An Group, the industrial characteristics of China Apparel Newspaper, and the design advantages of Art and Design magazine, focusing on the upgrading and reconstruction of old clothes, giving new life to the old clothes, and writing another life story. Clothes carry many people's memories and experiences, but most of them end up in unwanted junkyard, which is a pity to waste. The pollution caused by clothing to the environment is no less than white pollution or air pollution. In the process after the disposal of old clothes, we can timely alleviate the environmental damage caused by discarded clothes by changing the way of raw materials of fashion.
In response to the appeal of the United Nations, the " Mother's Sewing" project builds a model of targeted poverty alleviation by recycling old clothes and re-using them. It will join hands with people around the world to take the road of green development and realize sustainable development, and contribute to the common construction of a beautiful earth home.